Looking like yourself
Design
01
Identity, systems and everything a brand needs to look like itself across every surface.
What’s included
Four disciplines under one roof. Most projects start in one of them and end up borrowing from the rest.
From the identity a brand shows the world to the code that ships it, the experiments that come before anyone has a name for them, and the things built to be played. Whatever a project needs, it gets scoped, quoted and delivered as one piece of work — not handed off halfway through.
Looking like yourself
01
Identity, systems and everything a brand needs to look like itself across every surface.
What’s included
Built to outlive its launch
02
Sites and products that are fast, that you can edit yourself, and that survive their own launch.
What’s included
Before it has a name
03
The work that does not fit a category yet. Motion, 3D, generative pieces and things nobody has asked for twice.
What’s included
Made to be played
04
Playable work, from a browser toy that carries a campaign to a game with its own reason to exist.
What’s included
120+
Projects delivered
Brand systems, websites, products and experiments shipped across the four disciplines, for clients who needed one of them and usually ended up needing two.
10+
Years in practice
Long enough to have seen which decisions age well and which ones look clever for a season and then have to be undone.
20+
Brands on the wall
From first-time founders to companies carrying fifteen years of material behind them. Their logos are the strip further down this page.
4
Disciplines, one lab
Design, Developer, Labs and Games. Nothing gets handed to a third party halfway through, and nothing gets quoted twice.
6
Countries served
Based in El Salvador and working across Central America, Mexico, Spain and the United States, in two languages.
From first-time founders to companies carrying fifteen years of material behind them. The work changes shape every time; what does not change is that it has to survive contact with the real world.