Zelly
The full identity for an app, born at icon size and stretched until it had to hold on a hoarding at a bus stop. Then set in motion for a twenty-second promo, because some of what a brand promises only reads when it moves.
Green House Life Style
A digital presenter for a category that has to explain itself carefully. We built the avatar and the commercials around it, so the brand could say the same thing the same way every time without booking a studio for each one.
Wafy
An assistant is something you hand work to, and a brand has to earn that before anyone tries. Wafy lives in a tab you keep open all day, so it had to read as competent without going corporate, and be present without taking over.