The Cost of a Fast Yes

Saying yes to a project takes a second. Saying no takes a conversation. That asymmetry quietly decides what a team becomes.

Nobody plans to become a team that does a bit of everything badly. It happens one reasonable yes at a time, each of them defensible on its own.

A calendar full of work you did not choose is not a business. It is a queue.

So we made the no cheaper: a written idea of what we are for, decided when nothing was at stake, so the answer is already there when something is.